Very good content has always been among the most effective ways for a lawyer to set up and maintain a professional reputation. In the hands of possible clients, fantastic content demonstrates your knowledge of the law and your ability to do what you claim to do. Let’s say you write an Exceptional article on the newly signed patent reform act. Before the World Wide Web, Your choices for distribution of that guide would be limited. You can submit it to print publishers who might choose whether or not to print it and how to edit it. From the time it appeared on a customer’s desk, it may be three months from date. Moreover, you could Snail mail a copy of your article with a cover letter directly to a list of customers, prospective clients and referral sources. You could include it in the company’s print newsletter. You could email it to reporters covering the patent law conquer and hope they give you a call next time they are writing a story on that topic.
And that was about it. You really had no means of knowing what happened to that hard copy – if the book was read or when the envelope or newsletter was opened. Today, thanks to this Internet, the options for distributing a well-written and informative article and all sorts of content into a broad selection of interested parties are vastly enlarged. So, also, are the options for finding out if the article has been opened, was read and motivated further action on the part of the reader. In the Internet era, online content promotion is the ideal method for attorneys and law firms to establish their reputations and attract new business. And web traffic analysis is the easiest method for attorneys and law firms to gauge the achievement of a content advertising campaign and precede The Stephens Law Firm based on that info. Content advertising and web analytics are inseparable parts of the same strategic procedure.
Online Content advertising for law firms Online content Marketing entails publishing content such as the article on patent legislation in your law firm’s site like mobile site version, customer extranet sites or blogs. It includes the emailing of your article or newsletter to customers, prospective clients, and referral sources and media resources. An integrated online Marketing program is a crucial part of a law firm’s marketing plan. Content advertising involves distribution of your content with popular social networking sites such as LinkedIn, Facebook, Twitter and YouTube in addition to successful content syndication sites such as JD Supra, Legal Onramp and Scribed. Each time your Keyword-rich patent law article is published on these websites, it is indexed by Google and other search engines – improving outcomes for searches on terms such as your title, your law firm’s name, your own geographical region and the applicable subject area.